In the last 6 months, there’s been a major shift in how recipe creators and food bloggers are encouraging followers to access a clickable recipe link that they described in their recent post or reel.

The old way:

“Get the clickable recipe by following the link in my bio”.

The follower would then click the link in bio, dig around, and hopefully maybe find the recipe they were just looking at.

But they could easily be lazy, get distracted and believe it or not, in many cases, can’t find the recipe they were looking for 🤷.

If this is how you’re currently posting recipes, don’t fret. It’s not easy to mix things up when you’re in a groove. We’d love to help if that’s the case. But start by checking out a more user friendly approach to accessing your recipe link.

The new way:

You’ve probably seen other creators using a new tactic, asking followers to comment a specific keyword, and in exchange receive a direct message from the creator with the clickable link.

This is called, comment for recipe. 

Comment for recipe is skyrocketing in popularity for a few reasons.

1. Comment volume goes through the roof. And who doesn’t want more comments these days. Creators using comment for recipe see 5-10X more comments per post, an we all know more engagement means more eyeballs.

2. It’s foolproof for followers, so recipe traffic climbs quickly. Since they don’t need to scan your link in bio which is multiple clicks away, they can just click the DM they get from you.

3. Its a way for your follower to essentially bookmark your recipes and access them visually in their DM. People eat with their eyes, so scanning your DMs to easily find the beautiful recipe they saved is great for your traffic, and great for your follower.

And your followers feel special getting a DM from their fav influencer. Come on now that makes them feel gushy!

So as you get more familiar with comment for recipe, and how it all works, you’’ll see that picking the right keyword for a post can make things feel really stale, or keep things fun and exciting.

Without further ado, here’s some keyword types for those looking to level up their keyword game in your recipe posts.

Creator Branded Keywords.

We’re all busy. I get it. It’s perfectly fine to set up ‘RECIPE’ as a keyword, and reuse that over and over again. But why not make it more on brand to you as the recipe creator? As an example, our friend Lexi’s Clean Kitchen frequently trains her audience on the acronym that best represents her brand, aka LCK, short for Lexi’s Clean Kitchen.

So in many instances she prompts her audience to use keyword ‘LCK’ to get the recipe DM in their inbox.

Another example from Grilled Cheese Social, is that she sometimes uses keyword ‘GRILLED CHEESE’ as her branded keyword.

Or if you’re Weelicious maybe your branded keyword is ‘WEE’.

You get the idea.

Recipe Specific Keywords.

As you use keywords for more and more posts, you likely want to mix things up a bit. So, if you’re posting a recipe about your homemade dill pickle cream cheese, and your brand voice is fun and light hearted, maybe you should use ‘PICKLE POWER’ as your keyword. You could absolutely just use the word ‘PICKLE’, but don’t forget that generic words may get commented in future or prior posts.

So two-word keywords are great for that, and its more fun to introduce some personality into your keywords too.

Even if “fun” isn’t part of your tone on IG, two-word keywords are great for specificity. Like if the recipe is for a lentil salad, keyword ‘SALAD’ is the easy choice, but keep in mind a follower might comment ‘I love this salad!’ on a completely different post.

So I recommend “LENTIL SALAD’ in this case.

💡💡 Incorporate Brand Sponsors into Keywords.

Got an upcoming sponsored post you’re working on with a partner of yours? Why not show them even more love by incorporating them into your keyword. They’ll love it if you use their handle as the keyword, or if you use an important hashtag they use as a keyword.

I.e if Butcher Box is your brand partner on next week’s post, you can actually make the keyword ‘@butcher_box’. Imagine getting 200 of your followers to tag your sponsored brand partner’s handle in the post in order to receive the recipe DM💰. 

Or continuing with the butcher box example, I see that a hashtag they tend to use a bunch is #grassfed. Imagine using that as your keyword ‘#GRASSFED’. How pumped would a partner be if you got their hashtag trending.

#keywordgoals

Here’s an inspirational example for a creator partnering with Instacart. In this example the keyword is ‘@instacart’ so the brand partner gets tagged in every comment.

💡💡Emoji Keywords.

Yes - emojis can be keywords too. You need to have the right audience for this, but if your followers are young, they’ll love using emoji keywords.

Want to start using Comment for Recipe?

If you’re looking to start using keywords, and comment for recipe, we’d love to help. You can start on the free grocerslist plan, which includes comment for recipe out of the box!