75k New Followers in 3 Months: How Grocers List Catapulted This Creator’s Facebook Growth
Let’s cut to the chase: “If you’re not using Grocers List, you’re leaving money on the table.”
But don’t just take my word for it…
That’s straight from Julie Pollitt, the mastermind behind Back To My Southern Roots.
In just a few months, Julie gained 75,000 new Facebook followers, grew her email list by nearly 8,000 subscribers, and watched her revenue climb.
Here’s how she made it happen.
Getting Started with Grocers List
Julie first heard about Grocers List through a friend in the space and was intrigued.
She had dabbled in tools like Manychat, but found them clunky and overly complicated, so the experiment was short-lived.
Grocers List, on the other hand, offered simplicity and ease.
Her verdict?
"It’s honestly one of the easiest, but most beneficial tools I’ve used. Plus, it’s geared toward food bloggers, so it really caters to what we need."
To top it all off, she knows that whenever she has a question or needs support, she’ll get a fast response with exactly what she needs from a real person (probably me!).
All reasons she’s bought into Grocers List for the long haul.
Julie’s Exact Grocers List Playbook
Julie has turned Grocers List into her secret weapon for driving traffic, growing her audience, and boosting engagement across Facebook and Instagram.
Here’s her exact playbook:
1. Comment for Recipe
By far her favorite feature, Julie uses Comment for Recipe daily in her posts and reels.
“It has massively opened up growth for my site. I was stagnant at around 200k followers on Facebook for over a year, and using the Comment for Recipe has catapulted the growth.”
Just a few months later, she has more than 277k followers.
How does it work? Her audience comments with a specific word (like “Recipe”), and they instantly receive a link in their DMs.
This simple interaction has become a habit for her followers. Many (especially on Facebook) even teach each other how to use it!
Not to mention the fact that encouraging comments means more engagement and bigger reach.
2. Using Lives and Story Replies
Using Lives and Story Reply Automations features ahead of key moments like Thanksgiving helped Julie capture a flood of views and clicks.
“Stories are great because you can get a lot of eyes on them. They can easily add a comment and get the link in their DMs. Most people on Instagram aren’t going to leave the platform right away, so this is a way to get the link in their messages and get them over to my site at a later time.”
Plus, she’s noticed that the way Instagram notifies the person who’s requesting the link helps, too, since it shows up at the top of the screen and encourages people to click. Like this:
A massive win for her engagement and her audience!
3. Save to Email
This tool has been a game-changer for her email list. Julie estimates 500+ subscribers in a single day from just one mini-viral reel (but keep reading for the full growth picture!).
The best part? She doesn’t have to lift a finger.
Save to Email makes it seamless for viewers to get a specific recipe sent straight to their inbox. Once they comment for the recipe, they’ll see an option to save it to their email, like this:
Then boom! The recipe shows up in their inbox. Which means creators are able to convert followers into subscribers and build a direct relationship with them over email.
“Those are readers that will come back time and time again, all thanks to Grocers List. You can’t beat that.”
4. Shop the Recipe
The cherry on top, Julie is using Shop the Recipe to earn affiliate sales any time her followers click “Add to Instacart.”
This brings them to the exact ingredients they need to make the recipe:
Not only does it make ordering ingredients easier than ever for her audience, it’s also an incredible way to drive revenue for her.
“I’ve seen quite a bit of revenue from Grocers List alone, not to mention the growth on social media and email, which will help continue that revenue growth for a long time to come. The RPM for Grocers List rivals Google, so you know it’s a great way to make money.”
The Results: Growth by the Numbers
The numbers speak for themselves. In just a few months, Julie has seen:
77,000 new followers on Facebook.
2,000 new followers on Instagram.
8,000+ new email subscribers, including 500 in a single day from one reel.
Revenue rivaling Google’s RPM, proving that Grocers List isn’t just for engagement. It’s a serious income booster, too!
What kind of revenue, you might ask? Have a look for yourself:
In just 30 days with Grocers List, Julie was able to:
Generate more than $1k in revenue
See a $77.20 RPM
Get 14,703 sessions and 378,281 impressions
And a CPM of $3.00
And that was her worst month revenue-wise.
If you’re a food creator, don’t sleep on Grocers List. Because remember:
"If you’re not using Grocers List, you’re leaving money on the table.”
The “Comment for Recipe” feature alone is a game-changer. But don’t stop there. Pair it with engaging reels, lives, and story replies for maximum impact.
Ready to Grow Like Julie?
Julie’s story proves that with the right tools, you can turn your audience into loyal fans, grow your platforms (and engagement!) exponentially, and increase your revenue. All without overcomplicating your workflow.
Grocers List isn’t just a tool. It's a bridge between you and your audience, helping you connect and grow like never before.
Try it today and see how your numbers transform. Who knows? You might just be the next success story we write about. 😉
