The right food influencers can elevate your cookware brand, showcasing products in action while driving real engagement and sales. From expert home cooks to bestselling authors, these creators bring recipes to life—whether it’s searing, baking, or meal-prepping. In this blog, we highlight top influencers whose trusted recommendations turn followers into buyers. Whether you specialize in cast iron, non-toxic cookware, or kitchen gadgets, these partnerships can put your products in the spotlight.

"I should've done this months ago."

That's what Dinner in 321’s Laura Ashley Johnson realized after finally making the switch from Manychat to Grocers List. 

The results were immediate. She gained 3,000 email subscribers in a single month. Her click-through rate jumped from below 50% to over 70%. 

And that’s just the beginning. 

Here's a behind-the-scenes look at her exact playbook, what was holding her back, and the results she’s seen with Grocers List.

Affiliate marketing is a smart way for food bloggers to monetize, and the right programs make all the difference. Instacart Tastemakers turns recipes into shoppable experiences with a 3% commission per order. Amazon Associates pairs well with Grocers List’s Amazon App Links, boosting conversions by 5X. ShopMy offers a customizable storefront with commissions up to 30%, while LTK simplifies affiliate sales on Instagram and Pinterest. Target Partners provides up to 8% commissions on kitchen and home goods. With automation tools like Grocers List’s Story Reply Automations and Save to Email, bloggers can drive more engagement and maximize affiliate revenue effortlessly.

Ever wondered exactly how much your favorite creators are bringing in with affiliates? You’re not alone. Luckily Samantha Mathews (@wearedanandsam) is ready to share her full playbook. Including exactly what she makes and how she’s doing it. Spoiler…she had a record-breaking month on Amazon with $20,000+ in sales. Earned Platinum Creator Star tier status on Amazon. Generated $160,000 in revenue from a single affiliate link in just 5 months. And so much more.

Flodesk and Kit are two top email marketing platforms for recipe creators, each catering to different needs. Flodesk offers stunning, easy-to-design emails with simple automation and flat-rate pricing, making it great for beginners. Kit provides advanced automation, segmentation, and monetization tools, plus a free plan for up to 1,000 subscribers, making it ideal for scalability. Both integrate with Grocers List to help automate recipe-saving and grow email lists. Choose Flodesk for beautiful design and ease of use, or Kit for powerful automation and long-term growth—whichever fits your recipe business best!

Choosing between WP Recipe Maker and WP Tasty? This guide breaks down the key differences between these top WordPress recipe plugins, helping you decide which best fits your needs. Whether you prioritize customization or built-in monetization, we cover everything from SEO benefits to affiliate link integration. Plus, learn how Grocers List can supercharge either plugin—driving more traffic, growing your email list, and boosting affiliate sales. Get the most out of your recipe content and turn your blog into a revenue-generating machine.

You’re leaving money on the table with your current Amazon Affiliate strategy. From curating Idea Lists and automating DMs, to leveraging email marketing and Amazon App Links, these actionable tips are designed to help you monetize your content ASAP. 

Here are the 3 best alternatives to JotUrl designed for recipe creators! Grocers List offers tailored tools for seamless affiliate integration, while URLgenius and Geniuslink provide simplicity and advanced features to maximize conversions and grow your affiliate revenue. Discover the perfect platform to monetize your culinary content effectively.

URLgenius is well-regarded for its seamless app deep-linking capabilities, often praised for increasing Amazon affiliate conversions by directly opening the Amazon app. This reduces friction, as users skip web logins, making it easier for them to make purchases. However, it’s not for everyone. In this guide, we gathered the top three alternatives designed to help recipe creators make the most of Amazon deep links and grow their affiliate sales!

Turn your recipes into income with Instacart's affiliate program and Grocers List's Shop the Recipe™. Make your recipes shoppable, earn commissions, and delight your audience with easy ingredient ordering!

We have been hard at work improving the grocers list platform. Here’s an update on all the feature improvements and product launches from November and early december.