Amazon App Links Playbook
Amazon App Links is a powerful tool for creators looking to boost their affiliate income from Amazon.
The results our customers are seeing are HUGE, so we’ve compiled the tactics we’ve seen work best for creators in our network into one definitive playbook.
Below, you’ll find the top five “plays” you can adopt today to start generating more affiliate income from Amazon —complete with 1-minute videos and examples from creators in our network.
But, first…
What are Amazon App Links?
Amazon App Links create "deep links" that direct your followers straight to the Amazon app where they're already logged in.
This streamlined experience makes purchasing easier and significantly boosts conversion rates compared to standard affiliate links that open in a web browser.
Check out this quick video to see a deep link in action.
Play #1: Turn your Amazon storefront into a deep link.
This is the easiest win that many creators overlook! It literally takes seconds:
Just copy your Amazon storefront URL into Grocer's List
We'll instantly create a deep link you can use across your platforms
Pro tip: Add your deep-linked Amazon storefront to your Instagram bio links for consistent passive income.
Here's a quick tutorial showing how to set this up.
Play #2: Make a highlight reel of deep links.
Stories are perfect for promoting Amazon products, but they disappear after 24 hours. Here's a better approach:
Convert your Amazon links to deep links in Grocer's List before sharing in stories
Save these stories as a highlight reel
Label it something simple like "Amazon Finds" or "Kitchen Favorites"
This gives your product recommendations a permanent home on your profile! Watch this play in action below.
Play #3: Add a custom button to your DMs with a deep link.
If you're using Grocer's List for automated DMs, this enhancement is super simple. When creating content:
Think about the products you're using
Create deep links for those products
Add them as custom buttons in your automated DMs
It's a natural way to share recommendations without feeling sales-y. Here's how to set this up in Grocer's List.
Play #4: Deep link to recommendations in your newsletter.
One of our creators generated HUNDREDS of clicks from a single email with this strategy! Consider:
Adding a dedicated product recommendation section to your newsletter
Converting all Amazon links to deep links for higher conversion rates
This video shows some great examples of effective newsletter recommendation sections.
Play #5: Swap deep links for affiliate links on your website.
Anywhere you're currently using Amazon affiliate links on your website, swap them for deep links:
Your Shop page
Blog posts
Weekly meal plans
Recipe content
Every Amazon link is an opportunity to improve conversion rates with deep linking. See this strategy in action here.
There you have it!
The definitive Amazon App Links playbook. If you haven't tried Amazon App Links yet, you can start today! Your first 1,000 clicks are completely free.
Just login to your Grocer's List account and tap the "Amazon App Links" square to get started!
