Flodesk vs. Kit: Choosing the Right Email Marketing Tool for Recipe Creators
If you’re a recipe creator looking to improve your email marketing, you’ve likely come across Flodesk and Kit (formerly ConvertKit). Both platforms cater to creators, but they approach email marketing differently. Whether you’re building an email list from scratch or trying to maximize engagement with your audience, choosing the right tool is essential.
In this guide, we’ll break down Flodesk and Kit—covering pricing, features, automation, ease of use, and integrations—so you can determine which platform aligns best with your needs as a recipe creator.
Why Email Marketing Matters for Recipe Creators
Social media algorithms change constantly, meaning your followers may not always see your latest recipe posts. But with email marketing, you own your audience—no algorithms, no unpredictability. More importantly, email marketing can help you:
Send new recipes directly to subscribers
Monetize through affiliate links and sponsored content
Grow a loyal community of food lovers
And with platforms like Grocers List, you can automate recipe-saving features, letting your audience save recipes to their inbox, shop for ingredients, and even increase affiliate sales.
Now, let’s compare Kit and Flodesk.
Flodesk vs. Kit: A Feature Breakdown
Pricing
Flodesk has a flat rate of $38/month, regardless of how many subscribers you have. This is ideal for creators who want predictable costs.
Kit offers a free plan for up to 1,000 subscribers, making it a great starting point. However, once your list grows, pricing increases, with plans starting at $49/month and going up as you gain more subscribers.
👉 Flodesk is the better option if you want flat pricing as you grow. Kit is better if you’re just starting and want a free plan until you hit 1,000 subscribers.
Email Design & Customization
Flodesk is known for its beautiful, high-end email templates that are easy to customize with a drag-and-drop builder. If you prioritize visually stunning emails, Flodesk is a great fit.
Kit focuses more on clean, text-based emails with basic design options. While its templates have improved, they are still more minimal and performance-driven.
👉 Flodesk is the best choice for recipe creators who love visually appealing emails. Kit is better for those who prioritize simplicity and email performance.
Automation & Segmentation
Kit has powerful automation and segmentation tools, allowing you to create complex workflows, tag subscribers based on behavior, and automate sequences like welcome emails and product launches.
Flodesk offers basic automation, such as sending follow-up emails or delivering lead magnets, but lacks advanced segmentation and funnel-building capabilities.
👉 Choose Kit if you need advanced automation and segmentation. Flodesk is better if you just need simple automations without complex funnels.
E-commerce & Monetization
Kit has a built-in e-commerce platform that lets you sell digital products, courses, or paid subscriptions via Stripe. The transaction fee is 3.5% per sale.
Flodesk also supports selling products through Stripe, but charges an additional $26/month for access to its e-commerce features.
👉 Kit is the better option for monetizing your email list with built-in sales tools.
Deliverability
Kit has a deliverability rate of over 99% and shares this data publicly.
Flodesk has mixed reviews on deliverability, with some users experiencing issues with emails landing in spam folders.
👉 Kit is the safer choice if email deliverability is a priority.
Integrations with Recipe Tech (Grocers List, Instacart, etc.)
Both platforms integrate with Grocers List, which helps recipe creators:
Let followers save recipes to email.
Automate Comment for Recipe features on Instagram.
Integrate Shop the Recipe so followers can buy ingredients instantly
However:
Kit has more third-party integrations, making it more flexible if you need to connect with tools like Shopify, Zapier, or WordPress.
Flodesk has fewer integrations, but works seamlessly with its own ecosystem.
👉 Kit is the better choice for creators who need advanced integrations.
Which One Should You Choose?
Kit is the best choice if you…
Want advanced automation and segmentation.
Need high deliverability rates.
Plan to sell products and digital goods directly through your emails.
Want a free plan for up to 1,000 subscribers before committing to a paid plan.
Need strong integrations with third-party tools.
Flodesk is the best choice if you…
Prioritize beautiful email designs and branding.
Want simple automation without complex workflows.
Prefer a flat monthly rate rather than a growing cost as your list expands.
Need an easy-to-use platform without a steep learning curve.
Final Thoughts
If you’re a recipe creator looking to grow your audience, engage subscribers, and monetize recipes, both platforms have benefits.
Flodesk is fantastic for aesthetically stunning emails and ease of use.
Kit is better for automation, monetization, and long-term scalability.
And don’t forget: whichever platform you choose, tools like Grocers List can supercharge your email marketing by automating recipe-saving, driving affiliate sales, and growing your audience
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