Top 10 Food Influencers for Cookware Products
If you’ve ever watched a food influencer turn a simple pan into a must-have kitchen essential, you know why cookware brands should partner with them. These creators don’t just cook—they showcase, educate, and sell. Whether it’s a pan sear test, a side-by-side cookware showdown, or a dreamy recipe featuring the perfect dutch oven, the right influencer can turn followers into buyers.
So, which food influencers are the best for cookware brands to team up with? We’ve rounded up the top creators who can put your products in the spotlight (and in shopping carts).
1. Ashley McCrary – Healthy Little Peach
Ashley McCrary, the creator behind Healthy Little Peach, shares wholesome, comforting recipes that range from paleo and keto-friendly to indulgent, full-fat meals. A former teacher turned full-time food blogger, she built her brand alongside her husband, Joel, inspiring a loyal audience with her balanced approach to food.
Why She’s a Great Cookware Partner
Ashley’s recipes highlight versatility in the kitchen, making her perfect for showcasing cookware in action. Whether she’s searing, baking, or meal-prepping, her engaged audience trusts her recommendations, making her an ideal influencer for brands looking to connect with home cooks.
2. Alex Snodgrass – The Defined Dish
Alex Snodgrass is the creator behind The Defined Dish, a food blog featuring bold, flavor-packed Whole30 and Paleo-friendly recipes—with a touch of indulgence. A two-time New York Times bestselling author, she’s built a loyal following by making healthy eating approachable and delicious.
Why She’s a Great Cookware Partner
Alex’s recipes are all about balance and big flavors, making her the perfect partner to showcase versatile, high-quality cookware. From sizzling weeknight dinners to nourishing one-pan meals, her audience trusts her recommendations, ensuring strong engagement and real conversions for brands.
3. Nicole Jaques – It’s Nicole Jaques
Nicole Jaques is a home cook, wellness advocate, and entertaining expert who brings a unique blend of Southern comfort and holistic living to her platform. From family-friendly meals to creative hosting tips and non-toxic cleaning hacks, she inspires her audience to embrace joyful, efficient, and nourishing home life.
Why She’s a Great Cookware Partner
Nicole’s content seamlessly integrates food, wellness, and lifestyle, making her an ideal ambassador for cookware brands. Whether she’s crafting stunning charcuterie boards, preparing nourishing meals, or sharing essential kitchen must-haves, her highly engaged audience trusts her recommendations—perfect for driving brand awareness and sales.
4. Nick – Burnt Pellet BBQ
Nick is an outdoor cooking enthusiast who keeps things simple but packed with flavor. Whether he’s grilling, smoking, or putting a creative spin on a classic dish, his content resonates with home cooks and BBQ lovers alike. With nearly 1 million engaged followers, he’s built a trusted community that values his expertise in outdoor cooking.
Why He’s a Great Cookware Partner
Nick’s focus on grilling and outdoor cooking makes him the perfect partner for cookware brands specializing in cast iron, grill accessories, or high-heat cookware. His content is hands-on, visually engaging, and practical—giving brands the opportunity to showcase their products in action while reaching a dedicated audience of food lovers.
5. Kyle Fitzgerald – Clean Kitchen Nutrition
Kyle Fitzgerald turned his personal battle with Crohn’s Disease into a mission to educate others on the power of nutrition and holistic wellness. After years of research and trial-and-error, he and his sister launched Clean Kitchen Nutrition, a platform dedicated to clean eating, health-conscious recipes, and non-toxic living.
Why He’s a Great Cookware Partner
Kyle’s focus on clean, whole-food cooking makes him a strong advocate for high-quality, non-toxic cookware. Whether he’s preparing gut-friendly meals or sharing tips for a healthier kitchen, his engaged audience trusts his recommendations—making him an ideal partner for brands promoting stainless steel, ceramic, or cast-iron cookware.
6. Jean Choi – What Great Grandma Ate
Jean Choi is a Nutritional Therapy Practitioner (NTP) and recipe creator who specializes in simple, nutrient-dense, and flavorful gluten-free and paleo recipes. Her blog, What Great Grandma Ate, is a go-to resource for approachable, health-conscious meals that never skimp on taste. With a passion for high-quality ingredients and a deep understanding of nutrition, she’s built a loyal community of followers who trust her expertise in clean eating.
Why She’s a Great Cookware Partner
Jean’s focus on real, minimally processed ingredients makes her a natural fit for premium cookware brands. Whether she’s whipping up a nourishing Instant Pot meal, searing the perfect protein, or creating a one-pan wonder, her content showcases the importance of durable, high-quality kitchen tools. Her audience, invested in health and mindful cooking, is primed for cookware recommendations that align with her philosophy of food that loves you back.
7. Catherine McCord – Weelicious
Catherine McCord is a chef, TV host, cookbook author, and founder of Weelicious, a go-to resource for simple, nutritious, and family-friendly meals. With a background in high-end restaurants and a passion for making mealtime easy and enjoyable, she has built an engaged community of parents looking for creative and wholesome recipes.
Why She’s a Great Cookware Partner
Catherine’s focus on approachable, family-friendly cooking makes her an ideal ambassador for cookware brands. Whether she’s whipping up quick school lunches, meal-prepping for busy parents, or developing kid-approved recipes, she highlights kitchen tools that make cooking more efficient. Her audience—families looking for practical solutions—trusts her recommendations, making her a strong partner for brands looking to reach home cooks.
8. Molly Thompson – What Molly Made
Molly Thompson is a seasoned food creator, cookbook author, and expert in crafting easy, approachable recipes made with real ingredients. Her journey—from baking as a teen to building What Molly Made into a trusted resource for millions—reflects her passion for food that both nourishes and comforts. She’s also an advocate for women navigating PCOS, sharing hundreds of recipes designed to support hormone health without sacrificing flavor.
Why She’s a Great Cookware Partner
Molly’s expertise in everything from sheet pan dinners to baking makes her an ideal partner for versatile, high-quality cookware. Whether she’s meal-prepping, searing proteins, or whipping up healthy treats, her audience trusts her recommendations. Her strong engagement across multiple platforms ensures that cookware brands will reach an audience that values both function and flavor in their kitchen tools.
9. Lauren Allen – Tastes Better From Scratch (TBFS)
Lauren Allen, founder of Tastes Better From Scratch, is dedicated to making home cooking approachable, fun, and stress-free. With a background in scratch cooking and a love for sharing recipes from different cultures, she has built a massive community of over 10 million monthly readers. TBFS offers everything from easy meal plans to globally inspired dishes, all designed to help home cooks gain confidence in the kitchen.
Why She’s a Great Cookware Partner
Lauren’s focus on homemade, from-scratch cooking makes her an excellent ambassador for high-quality cookware. Whether she’s simmering homemade broths, crafting restaurant-worthy dishes, or prepping family meals, her audience relies on her expertise—and her go-to kitchen tools. With a strong, engaged following and a commitment to sharing practical cooking tips, she’s the perfect partner for brands looking to reach everyday home cooks.
10. Calla – Calla’s Clean Eats
Calla is the creator of Calla’s Clean Eats, a blog dedicated to simple, wholesome recipes that promote balance and well-being. With a passion for clean eating, fitness, and wellness, she shares easy-to-make meals that prioritize whole foods—without sacrificing flavor or fun. Her approach is all about sustainability, helping her audience build lasting healthy habits rather than following rigid food rules.
Why She’s a Great Cookware Partner
Calla’s focus on clean, everyday cooking makes her a natural fit for high-quality, health-conscious cookware brands. Whether she’s whipping up nourishing meals, baking sweet treats, or sharing meal-prep ideas, her audience trusts her kitchen essentials. Her authentic, approachable style and highly engaged social following make her an ideal influencer for cookware brands looking to connect with wellness-focused home cooks.
Looking to work with creators like these?
Thousands of the top food creators rely on the grocers list platform for growth. Brands can now work with our agency team to discover, contract and run influencer campaigns.
