This week we launched Shop the Recipe, a new product that makes all your recipe content shoppable on instacart. This adds tremendous convenience for your audience who is eager to cook your recipes today, and it also unlocks a new form of affiliate revenue for you the food creator.

It’s a win win for you and your audience. Below I’ll walk through a few examples of how to incorporate this for your audience to earn more revenue.

1. Inside your recipe DMs and Saved Recipe emails

You’re likely already using social automations to send your audience clickable links for each recipe on instagram. The primary button in those messages should be the link to the recipe, but why not add a second button that lets the follower instantly add the recipe’s ingredients directly to their instacart?

Enabling Shop the Recipe inside your grocers list account will automatically add the shopping buttons to your DMs and emails.

Set it and forget it.

2. Inside your email newsletter

You can grab the shoppable link from your grocers list account, and add it to other high intent marketing moments.

There’s nothing more powerful than incorporating shopping into email marketing.

Chances are your email list gets the most attention from your followers. These are your loyalists who regularly cook your recipes. Copy and paste your shoppable link into any email you send referencing that recipe.

3. In Your Meal Plan Posts

The popularity of blog posts (and emails) from food bloggers that aim to help the audience plan meals for the week has skyrocketed. When it comes to the kitchen, so many of us just want to be told what to do. Meal plan posts are the perfect opportunity to help your audience. So why not make those posts even more valuable by adding the ingredient shopping links from the listed recipes?

4. In your instagram stories

Followers are used to looking for clickable links in your stories. This is a great place to promote your shoppable links as well. You can announce that your recipe DMs are now shoppable, and make clear that if people want to cook the recipe they can click this link in your stories to instantly add the ingredients to their cart.

5. In your cookbooks as shoppable QR codes

Working on your next cookbook? Imagine your readers flip to the next recipe they want to cook. You can turn your shoppable link into a QR code for your cook books. Your reader would simply scan the QR code with their phone, and it’ll load up their cart with the exact ingredients from the recipe in your book. Try scanning this one for fun and you’ll see.

Shop the Recipe is incredibly powerful. There’s so many different ways for food creators to start using this as a way to make their recipes shoppable, and earn more money.