How to Make Money from Your Recipes as an Instacart Affiliate

If you’re a recipe developer, you’re already inspiring home cooks to recreate your delicious dishes. But did you know your recipes can also be a steady source of income?

By joining the Instacart affiliate program and using Grocers List’s Shop the Recipe™, you can make it easy for your audience to shop for ingredients while earning commissions!

Here’s how you can start monetizing your recipes today.

Step 1: Join the Instacart Affiliate Program

Becoming an Instacart affiliate is the first step to turning your passion for recipes into profit. By joining their Tastemakers program, you’ll receive:

  • A unique affiliate ID

  • Tools to create shoppable recipe links for your content

Once you’re approved, every purchase made through your links will earn you $2–$10 per lead​.

Step 2: Add Your Affiliate ID to Your Grocers List Account

Your audience wants convenience, and Shop the Recipe™ delivers.

With this feature, followers can instantly add all the ingredients for your recipes directly to their Instacart cart, making your recipes shoppable in a single click!

Why Use Shop the Recipe™?

Automatic Ingredient Integration

Simply provide your recipe link, and Grocers List takes care of building the ingredient list.

Seamless Integration with Social Media

Followers can comment on your Instagram posts or receive recipe DMs with an “Add to Instacart” button. This feature also works in email recipe templates.

Effortless Affiliate Management

Add your Instacart affiliate ID to your Grocers List account, and you’ll start earning from every purchase!

Step 3: Add Your Affiliate Links to Your Recipe Content

To maximize your affiliate earnings, your content needs to attract clicks and drive conversions. Follow these tips to make your recipes irresistible.

Add Visual Appeal

High-quality photos and videos of your recipes catch attention and increase clicks. Use clear, engaging visuals to showcase your dishes​.

Include Strong Call-to-Actions

Encourage your audience to shop for your recipes by including CTAs like:

  • “Shop this recipe now on Instacart!”

  • “Comment ‘Ingredients’ to get this recipe’s shopping list sent to your inbox!”

Engage Your Audience

Build community by encouraging followers to share their cooking results or tag you in their posts. This drives engagement and boosts visibility.

Step 4: Track and Refine Your Strategy

Use Grocers List or Instacart’s affiliate dashboard to monitor your performance. These tools help you track clicks, conversions, and earnings, allowing you to adjust your strategy to improve results.

Why Grocers List Is a Must-Have for Recipe Developers

Grocers List’s Shop the Recipe™ is a game-changer for recipe developers. It simplifies the shopping process for your audience while helping you earn affiliate commissions. By combining your recipes with this innovative feature, you create a seamless experience that benefits you and your audience!

Get Started Today!

Don’t wait to turn your recipes into revenue.

  1. Sign up for the Instacart affiliate program and get your unique ID.

  2. Enable Shop the Recipe™ on your Grocers List account.

  3. Launch your first shoppable recipe post and start earning!

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