15 Must-Follow Asian Recipe Creators on Instagram
Asian dishes are packed with tons of unique flavors and traditions from all over the continent. We’re talking Japan’s fresh sushi and bento boxes, China’s spicy Sichuan food and yummy dim sum, Korea’s fiery kimchi and BBQ, and Vietnam’s fragrant pho and bahn mi sandwiches. These are just a few of the many prominent cuisines that define Asian cooking.
Foodies that crave Asian cuisine often scour Instagram to find new recipes that challenge their skills in the kitchen. If you happen to be one of these foodies, we’ve got the perfect lineup for Asian recipe creators for you! From Michelle Tam (blending Chinese heritage with Paleo) to JinJoo (sharing authentic Korean recipes), these creators share their culinary heritage, answer questions from followers, and offer their best cooking tips.
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Unlock valuable insights: Understand which recipes resonate, inform brand partnerships, and track success.
1. Tiffy Chen - @tiffy.cooks
Tiffy Chen, the founder of Tiffy Cooks, is a dedicated foodie born in Taiwan and raised in Vancouver. Her culinary journey began during her university years in a small town with limited access to Asian cuisine, where she started cooking to reconnect with her roots and cope with homesickness. Cooking became her therapeutic escape, evolving from simple dishes to more complex creations.
Raised in a family of food enthusiasts, Tiffy’s passion for food was nurtured by her experiences exploring Taiwan’s night markets and Vancouver’s diverse culinary scene. After university, she traveled through Southeast Asia, immersing herself in the street food culture and gaining inspiration for her recipes.
Tiffy shares her love for cooking through her blog and social media channels, amassing a community of over 5 million followers on Instagram, YouTube, and TikTok. Her easy-to-follow Asian recipes resonate with a global audience, blending traditional flavors with modern twists.
2. Jasmine and Tea - @jasmineandtea
Jasmine is a Southeast Asian food enthusiast who loves creating and sharing recipes through her blog. Growing up with Hmong cuisine, known for its simplicity and rich flavors, has deeply influenced her cooking style.
Jasmine’s blog features a diverse range of recipes, from authentic dishes to creative blends. She enjoys traveling and often recreates recipes inspired by her journeys, such as a quick Katsu Chicken Curry that reminds her of Japan. Jasmine aims to bring joy through her recipes, whether they are elaborate or use shortcuts, and provides clear instructions and tips. She encourages readers to reach out with questions or share their cooking experiences. Follow her for delicious culinary adventures and engaging food stories.
3. Lisa Nguyen - @its.lisanguyen
Lisa Nguyen, a popular Asian recipe creator, showcases Kansas City restaurants to millions on TikTok and YouTube. After going viral with a crab rangoon pizza review at Old Shawnee Pizza, she quit her day job in 2019 to focus on her growing channels. Born and raised in Wichita, Lisa moved to Kansas City in 2021 and now has almost 5 million YouTube subscribers and over 3 million TikTok followers.
Her content includes restaurant reviews, original recipes, and eating challenges, particularly involving spicy foods. Lisa’s success has led to global travel and brand partnerships, including a significant collaboration with the NFL during the 2023 Draft. Recognized by Google, Good Morning America, and Forbes, Lisa continues to attract a massive audience with her engaging culinary content.
4. Christy Nguyen - @christycooks_
Christy Nguyen, a fourth-generation Asian-American from Southern California, balances her full-time job as a medical manufacturing manager with her passion for food content creation. Encouraged by her sister-in-law, a social media influencer, Christy launched her TikTok in 2020 to share recipes. Her determination and consistent effort—filming 8-10 recipes every weekend and posting twice daily—quickly paid off.
Despite her busy schedule as a working mom of three, Christy’s dedication to her family and heritage fuels her content. She grew up in a family of Vietnamese and Laotian refugees, inspiring her to provide opportunities for her children that she didn’t have.
Christy’s recipes reflect her desire to share her culinary creations while managing her career and family life. She values the support of her family and friends, which has been crucial to her success. Through social media, she has built a community, made lasting friendships, and continued to grow her influence.
5. Lisa Kitahara - @okonomikitchen
Lisa Kitahara, the creative force behind Okonomi Kitchen, is a recipe developer, photographer, and food blogger from Markham. With a BA Honours in Kinesiology from The University of Western Ontario, Lisa combines her passion for health and fitness with her love for cooking. Growing up with Japanese and Chinese influences, she named her blog “Okonomi,” which means “how you like” in Japanese, reflecting her philosophy of customizing recipes to individual tastes.
Lisa’s blog features plant-based recipes that are often gluten, oil, and refined sugar-free. She emphasizes easy, budget-friendly meals inspired by whole foods, drawing heavily on Japanese cuisine and other global flavors. Whether she’s experimenting in the kitchen, working at a coffee shop, or enjoying a podcast on a walk, Lisa is dedicated to sharing healthy, delicious meals with her followers.
6. Tiff from Tiffoodss - @tiffoodss
Tiff is a Japanese American home cook from Los Angeles who discovered her passion for cooking at a young age while assisting her mom in the kitchen after school. What started as an escape from homework quickly became a beloved activity filled with laughter and conversation. Tiff is particularly passionate about creating easy Japanese recipes and bento, making traditional flavors accessible and enjoyable for everyone. Her cooking reflects a deep love for sharing the simplicity and delight of Japanese cuisine.
7. Michelle Tam - @nomnompaleo
Michelle Tam (who’s also featured on our Best Paleo Recipe Creators list) is a renowned culinary expert and 3x New York Times bestselling cookbook author, best known for her Asian-inspired cooking on Nom Nom Paleo. Her love for food, deeply rooted in her mother’s traditional Asian cooking, transitioned from a fascination with flavor science to a passion for wholesome, unprocessed foods.
Michelle’s culinary journey took a pivotal turn in 2010 when she embraced the Paleo lifestyle after facing personal health challenges and witnessing her husband’s success with the diet. This shift led to significant improvements in her health and energy levels. Through Nom Nom Paleo, Michelle shares her unique take on Paleo eating, blending it with her rich Asian culinary heritage.
Nom Nom Paleo started as a blog and has since evolved into an award-winning platform, featuring apps, podcasts, and cookbooks, co-managed with her husband. Although her diet is no longer strictly Paleo, Michelle continues to emphasize the importance of a diet rich in vegetables, sustainable proteins, and healthy fats, aiming to inspire healthier eating habits through her innovative Asian recipes.
8. Hetty Lui McKinnon - @hettymckinnon
Hetty McKinnon started making hearty, vegetable-packed salads from her home kitchen in Surry Hills, Sydney, in 2011, delivering them locally by bicycle. Her project, Arthur Street Kitchen, created a community around shared meals and lively conversation.
Her first cookbook, “Community,” featured sixty plant-based salad recipes and expanded her reach nationwide. Subsequent cookbooks include “Neighbourhood,” "Family" (winner of the 2019 ABIA Illustrated Book of the Year), and “To Asia, With Love,” celebrating her Chinese-Australian heritage.
A vegetarian for over twenty-five years, Hetty’s recipes are for everyone who enjoys flavorful, vegetable-centric dishes. She moved to Brooklyn in 2015 and launched Peddler Journal in 2017, a multicultural food journal, and hosts its podcast, The House Specials.
9. Karen of “Dai Ga Sik Faan” - @daigasikfaan
Karen, born and raised in Hong Kong for 18 years, discovered her passion for cooking after moving to the UK for university. Feeling homesick, she began recreating childhood dishes to reconnect with her roots. Despite changes in Hong Kong, its food remains a comforting reminder of home.
Karen started her blog to help fellow Hong Kongers abroad recreate familiar flavors and to inspire anyone interested in Asian cuisine. She shares easy, accessible recipes that bring the taste of Hong Kong and other Asian dishes to any kitchen.
10. Saeng Douangdara - @saengdouangdara
Saeng Douangdara is a Los Angeles-based chef, video producer, and writer, known for his expertise in Lao cuisine. As a first-generation Lao American, Saeng’s love for food began in his childhood, inspired by the dishes his mother cooked. With a passion for spicy food, Saeng has turned his culinary skills into a thriving career as a personal chef and content creator, amassing over 700,000 followers and millions of views on social media.
A transformative trip back to Laos deepened his connection to his roots and inspired the launch of Saeng’s Kitchen LLC, where he cooks for Hollywood clientele. Recognizing the lack of representation for Lao food on social media, Saeng uses his platform to advocate for and uplift Lao cuisine.
Saeng’s work has been featured in publications like Delish, Buzzfeed, the New York Times, and LA Times. He also won an episode of the TBS cooking competition show, Rat In The Kitchen. As part of the Lao Food Movement, Saeng aims to empower and center Lao cuisine, inspiring others to explore its rich flavors.
11. Kristen Morita - @kristen.morita
Kristen is a mixed Chinese-Japanese American food blogger with deep roots in America, being fourth generation on both sides. Raised in Southern California and now residing in the Pacific Northwest with her husband and two daughters, Kristen works as a pediatric speech-language pathologist.
Her culinary heritage is rich, with her Chinese family originating from Toisan in Guangdong, China, and her Japanese family first immigrating to Hawaii before settling in California. Kristen’s Cantonese recipes are inspired by her grandmother, whom she affectionately calls the Chinese Martha Stewart. The Japanese-Hawaiian influences in her cooking reflect her family’s unique blend of traditions.
Kristen values passing on her heritage through food, especially given the cultural disruptions her family faced during WWII. Her blog features a variety of recipes from her diverse background, along with occasional posts about Asian TV shows, cosmetics, gardening, Disneyland, and ballet. She cherishes the opportunity to share her culinary creations and cultural heritage with her readers.
12. JinJoo “Kimchimari” - @kimchimari
JinJoo is the creator behind Kimchimari, a blog dedicated to authentic Korean recipes. Originally from Korea, she has lived in the US for over 20 years. Her passion for cooking began early, inspired by her family’s love for food.
JinJoo’s diverse culinary background includes working as a chef in various international restaurants and earning a degree in nutrition in Sydney. She has also taught cooking and studied food styling and fermentation. Her recipes are gluten-free, MSG-free, and corn syrup-free, emphasizing healthy eating.
Featured in publications like the New York Times and Food52, and on TV programs such as “The Biggest Loser,” JinJoo shares her knowledge widely. Her books, including “Cooking with Soy” and “Japanese Superfoods,” delve deeper into her culinary expertise.
13. Yoko Segawa - @yokos.kitchen
Yoko Segawa is a cookbook author, recipe developer, content creator, and food photographer with a deep passion for Japanese cuisine and plant-forward cooking. Originally from Japan, she now resides in the US, where she blends Japanese influences with local ingredients to create vibrant and healthy recipes.
At Yoko’s Kitchen, you will discover a variety of Japanese recipes, including sushi, ramen, soba, matcha, and more. Yoko is known for her plant-forward approach, often creating vegan versions of traditional dishes like Osechi, the Japanese New Year’s food. Her focus on wellness is evident in her range of salads, juices, shots, smoothies, and gluten-free recipes. Additionally, she offers a delightful selection of desserts such as strawberry tofu tiramisu, chocolate fudge popsicles, and raspberry white chocolate truffles.
14. Sylvia Wakana Gunde - @sylvia.wakana
Sylvia Wakana Gunde, a half-Japanese, half-American, lives between Los Angeles and Tokyo. Growing up in a bicultural environment has enriched her life and inspired her to foster community and understanding through food.
Sylvia shares a mix of traditional and fusion recipes, aiming to broaden perspectives by highlighting cultural traditions, pop culture, and the food scenes in LA and Tokyo. Her blog offers various recipes, while her Instagram features additional food and cultural content, personal interests like cats and tea, and her friends. On YouTube, she posts videos about Japanese culture, cuisine, tips, and travels!
15. Yoshiko Takeuchi - @cookingwithyoshiko
Yoshiko Takeuchi is an expert in healthy vegetarian, vegan, gluten-free, and Japanese cooking. With over 20 years of experience in both Japan and Australia, Yoshiko has a diverse culinary background, having worked in various restaurants, including Tetsuya Wakuda’s renowned restaurant in Sydney.
Her unique approach to healthy cooking has been featured on national TV programs like “The Biggest Loser” and “Studio 10,” and in numerous newspapers and magazines. Yoshiko is the international author of “Cooking with Soy,” “Japanese Superfoods,” and “Top 3 Japanese Superfoods for Natural Weight Loss.”
Passionate about food and health, Yoshiko believes in the importance of what we eat and enjoys sharing her knowledge through her blog, cooking classes, media appearances, and her books.
Get your Instagram followers to cook more of your recipes!
Create your FREE Grocers List Creator account to:
Capture emails: Turn recipe tags into sign-ups, building your email list and owning your audience.
Boost website traffic: Drive fans back with exclusive recipe emails and branded plugs.
Unlock valuable insights: Understand which recipes resonate, inform brand partnerships, and track success.
